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The goth subculture present in San Francisco was a rebellion of the hippie movement of the ‘70s. Bred in England during the early 80s, goth fashion stripped away floral prints for plain black and bare feet for platforms and spikes. In its early days, its culture invited a band of outcasts or those with an allure of mystery and emotion.

Check out this Article here http://www.vibe.com/2015/12/sav-noir-brand-interview/