Los Angeles-based fashion label Sav Noir is doing its bit to turn that around. Influenced by the untamed life well after the sun has set. They’re making dark, chic clothes for “the matured, rebellious souls of our era. The ones whom fear nothing, or no one,” as they put it. Sav Noir AW’16 “The Moto” film tells the painful story of chasing a rock’n’roll dream following model Justin Gossman as a young rock ‘n’ roller, through his dreams of fame, fortune, and excess, through to the painful, vacuous existence of a struggling artist.
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