Soma

L.A.-based Sav Noir is just that: a ‘dark’ design house filled with modern cuts and raw-yet-clean edges; clothing that encapsulates a hard appearance masked in elegant tailoring and loosely-fitted lines. Edwin Hayes, the house’s founder and designer, says that Sav Noir means “savage of the night;” the brand’s demographic most definitely lies in the nightlife community. Hayes has built a cult-like clientele over just a few short years, stretching his wings and expanding his reach worldwide since 2011.

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